Issue 24: The $5 Love Where You Live Experiment

Melody WarnickBlacksburg, Buy local, Love Where You Live experiment

On the Friday that the ice cream shop Sugar Magnolia finally soft-launched in downtown Blacksburg, Virginia, traffic through the doors didn’t falter for eight hours. The tables were swamped when I wandered over. No matter. I ate my $3.50 coconut chip ice cream cone among the greeting card racks.

It’s the least I can do. Communities do well when their locally owned businesses are thriving. Businesses succeed when the communities they’re located in are humming along. It’s the ultimate circular relationship.

When I was researching my book This Is Where You Belong, I joined a downtown cash mob, a group of locals committed to spending $20 that evening at a designated downtown businesses. That night, our target business was a local skateboard shop that I’d never set foot inside because I’m a middle-aged lady who would rather not break her arm, thanks.

Galvanized by the cash mob, I dropped $20 there on a locally screen-printed Blacksburg t-shirt. One of the store’s owners thanked me for coming. “Your support means a lot to us,” he said.

Your local spending obviously matters to the entrepreneurs, but it matters just as much to your community. According to the Institute for Local Self-Reliance, when you shop at locally owned stores, about three times the money continues to circulate locally than when you shop at chains, creating a trickle-down effect in the way of additional tax revenue, employment, and spending. Sugar Magnolia, for instance, sells locally made Homestead Creamery ice cream, chocolates from just over the border in West Virginia, and books and art from local creatives.

I’m seeing the effects first-hand now, since one of the pony-tailed teenage girls scooping ice cream at Sugar Magnolia that first afternoon was my daughter, on her first day at her first job. That job will last only as long as Sugar Magnolia stays open.

Now all my downtown spending falls under the heading “supporting the local community.” It’s like an emotional tax write-off that perfectly justifies a $5 greeting card and a $20 t-shirt. I am my own cash mob of one. It’s a pretty cheap investment in loving where I live.


Shameless self-promotion portion of the newsletter

Some super-exciting news! This fall, my friend Marni Cummings and I will be launching an online course designed to help people who have recently moved feel happier and more settled in their new community. Are you moving this summer? Be the first to know about our online course by signing up for our special e-mail list.


7 items of interest

1. “I set my intention to deepen my experience of community wherever I am.” How unlikely connections make our lives richer.
2. Your town needs its own musical.
3. Would you retire to Florida? (Florida wants you to.)
4. “Loneliness won’t just make you miserable—-it will kill you.” And the solution could be as simple as a monthly potluck.
5. What happens if rich neighborhoods can just secede from poor cities?
6. Find a place that needs you.
7. Two great lists of picture books to teach your kids about helping the community.

xoxo, Melody

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Issue 23: One Word That Changes Everything

Melody WarnickCool projects, Love Where You Live experiment, Moving, Place love

Right before my friend Cristina moved to my town a few years ago, someone gave her this advice: Say yes to everything you’re ever invited to do.

“Since you’re new in town, you’ll probably get invited to things. But you only get one chance, because if you say no, you probably won’t get invited again. So say yes.”

So Cristina said yes. Over and over. For six months after she landed here, saying yes was her personal mission in life. Would she go to lunch with a bunch of strangers? Sure! Did she want to join the Junior Women’s League? Of course!

As a self-described introvert, the thought of socializing with people she barely knew sometimes filled her with anxiety, yet she forced herself to face the awkwardness repeatedly. It was like exposure therapy. Before too long, the awkwardness dissipated and Cristina started making real friends.

Then things got serious. A few months after moving in, she and her husband were at their new friend Holly’s house when talk turned to Holly’s approaching 40th birthday. The big plan: A bunch of couples were all flying to the Caribbean together for a blow-out, rum-soaked birthday weekend. Holly suddenly turned to Cristina and exclaimed, “You should come!”


7 items of interest

1. Would you move to a town that promised to pay off your student loan debt?
2. Two words for areas looking to bolster tourism: Donut. Trail.
3. One sign you might be moving: You have box envy. (Haha, a month after we moved into our new house I’m still scanning dumpsters.)
4. Vermont wants you to go on vacation there this summer. And they wouldn’t mind if you moved there either.
5. Did Fixer-Upper fix Waco?
6. Chill the heck out, Louisiana (and other takeaways from this list of most-stressed states).
7. Should I admit that I still check online real estate listings?

xoxo, Melody

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Issue 22: Truth: Money CAN buy happiness. At least for you in your place.

Melody WarnickBlacksburg, Love Where You Live experiment, Place love

I know, I know. Buying things doesn’t make you happy. Experiences do. But what about paying for gear that helps you have more meaningful experiences where you live? I have spent about 20 years of my adult life in places where it snows every winter, sometimes an awful lot. Utah. Maryland. Iowa. Virginia. And yet it was only last year that I finally bought myself a pair of snow bibs. Every other winter before this, I’d haul jeans on over my long johns to go sledding or build a snowman and be soggy and miserable within 20 minutes.

Finally, it occurred to me how ridiculous I was being in my misguided frugality. I live in a snowy place! It was time to suck it up! So I plunked down $30 to buy myself a cheap pair of snow bibs, and I’m here to testify that it’s made all the difference. This winter, after our first big snowfall, I simply lay there, blissed out on my sledding tube for 20 minutes, marveling at the fact of my warmth. It’s amazing how little money can bring so much pleasure.

What could you buy (or borrow, or rent) that would help you make the most of the place you live?

Consider, for instance,

  • a kayak
  • hiking boots
  • a bicycle
  • season tickets to the local playhouse
  • porch chairs
  • tickets to a concert
  • a kite
  • skis
  • a sled
  • rollerblades
  • a jogging stroller
  • fishing poles
  • a bike rack for your car
  • a tent and camping supplies
  • a pass to a local museum, zoo, or aquarium
  • tickets to a sporting event
  • pool passes

Although I generally hate when people use the word “invest” to talk about purchasing stuff (These are not stocks, people! You’re not going to get your money back!), there are indeed emotional returns to be had when you buy the equipment you need for your particular place. Your feelings of commitment to your town increase, and you up the likelihood that you’ll have enjoyable, meaningful experiences that will grow your place attachment.

Money is fraught. But if you want to love where you live, spend a little and buy the gear. Read more at


Shameless self-promotion portion of the newsletter: Shout-out to the new subscribers I met speaking at the Main Street Now conference in Kansas City! Also, go listen to me talking to Lara McElderry about living somewhere you absolutely don’t want to on the fabulous Married to Doctors podcast. (You know someone who needs this, right?)

7 items of interest

1. A town in England cut hospital admissions by building community. (Important: We need “men’s sheds” in America.)
2. Why is violence on the decline in cities? Community gardens and block associations.
3. What a grassroots place-love movement looks like.
4. Love Where You Live experiment alert! Make tiny hedgehog crossings in your neighborhood! I’m swooning.
5. Could unbranding your city be better than branding it?
6. I moved into a new house!
7. Only 34 percent of Americans have had their neighbors in their home. GET ON THAT.

xoxo, Melody

Issue 21: Why You Need a City Bucket List

Melody WarnickBlacksburg, Cool projects, Love Where You Live experiment, Place love, Virginia

Fun fact: New York City residents do not visit the Statue of Liberty every day.

It seems like they should, right? About 60 million people visit NYC every year, and the number #1 thing they want to see is the Statue of Liberty. Don’t the locals who have daily access to her just count their lucky stars?

No. No, they don’t. Actually, some people believe that the #1 sign you’re a real New Yorker is your utter disinterest in Lady Liberty. That old thing? Meh. Tourist stuff.

The sad truth is that most of us treat our own city’s most thrilling attractions the same way. Daily life intrudes. Even if you moved to your city precisely because you loved its amenities, eventually the carpools, grocery runs, and late nights at work force everything else into the background. The longer you live in a place, the more successfully you ignore it.

That’s why you need a City Bucket List.

Personally, I’m a huge fan of bucket lists in general. I’ve kept a life list (Go dog sledding! Learn to play tennis!), a “40 Before 40” list (Visit Acadia National Park! Buy a grown-up piece of furniture!), and currently a “19 before 2019” list (Write a will! Try meditation!). I love sitting down and making the lists, the way it funnels my imagination toward a hoped-for future life. And I love actually ticking off items. Without my 40 before 40 list, would I have paid the money to go ziplining? Or planned a summer vacation that would get me to the last of the 50 states? (Love you, Connecticut!)

With a City Bucket List, I get that same push toward adventure, except where I live right now. Right around the time I moved to Blacksburg, Virginia, I started formulating one for my new town. To get ideas, I scoured blog posts, Instagram (hashtag Blacksburg), TripAdvisor, Yelp, the website of the Convention and Visitors Bureau. My friend Kristy asked strangers about their local favorites as an icebreaker. “I just moved here,” she’d say. “Where should I shop? Where’s a good place to eat? What should I see if I only have a few days here?”

The candidates included

Go to a Virginia Tech baseball game

See a movie at the Lyric Theater
* Hike at Pandapas Pond
* Bike the Huckleberry Trail to Christiansburg
* Eat at Dude’s Drive Inn
* Swim at Claytor Lake
* See Mabry Mill

Start with the Statues of Liberty in your neck of the wood—all the attractions you never got around to seeing. Then add the trails you’ve meant to hike, the views you’d like to take a selfie with, the restaurants whose dishes your colleagues keep yakking about, the festivals you’ve avoided up until now.

Simply brainstorming the list recalibrates your relationship to your community, making you do a mental deep-dive into your city’s assets, strengths, and hidden gems. Basically, you’re creating a mass of positive, “I’m happy here” feelings. Then, when you actually do the things, you create a trail of meaningful experiences all over your community. Meaning is the kicker here—what turns a park into “the park where we picnicked on a warm June afternoon” or a weird back road into “the place where we found the apple orchard that smelled like heaven.” Bucket list experiences make your town feel like home.

Tourist stuff is pretty amazing sometimes.


Shameless self-promotion portion of the newsletter: I’m now writing a weekly column for! Do me a solid and come check it out.

7 items of interest:
1. The new utopia: real estate developments that encourage walking and blueberry eating.
2. “As urban renewal swept through Northeast, neighbors who’d looked after each other for decades were suddenly scattered across the city. They literally couldn’t find each other.” An illustrated history of urban renewal in Roanoke.
3. A simple way to make people happy where you live. Or anywhere.
4. Are you living the dream?
5. We probably need a minister of loneliness too.
6. Did you know China has a fake Paris? A guide to duplitecture (best coinage ever).
7. How to go slow, plus a nice matching podcast episode.

xoxo, Melody

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Issue 20: The Ultimate Buy Local Holiday Shopping Guide

Melody WarnickBuy local

Confession: I spent Black Friday at a mall in Roanoke, Virginia. From the lady who can’t shut up about buying local, that may strike you as just a titch hypocritical, never mind the extenuating circumstances that this was my daughter Ella’s requested birthday outing and that I repentantly spent a couple hours at an indie bookstore on Shop Small Saturday.

But let’s be real for a second. Everyone shops online, at chains, and at big box stores. It’s almost impossible not to. The steady stream of willpower it would take to resist that impulse would zap the emotional stamina you need to resist leftover Thanksgiving pie.

This is not an all-or-nothing proposition, anyway. In This Is Where You Belong, I suggest a few strategies for increasing your local, independent purchases, like spending $50 at three stores each month, or committing to buy one category of items (say, camera equipment) locally. Might I suggest a similar approach to the holidays? Buy one local gift for someone you love this season. A million ideas below.

Experiences Are Better Than Stuff

Since studies show that experiences are more more meaningful than mass-produced crap, considering one of these options.

  • A pair of tickets to a play or concert
  • A ticket to see a beloved local sports team play
  • Lessons—piano, cello, Irish dance, art
  • Classes—yoga, CrossFit, pottery making, gymnastics
  • Tickets to a local movie theater
  • An overnighter at a nearby bed and breakfast or AirBnB
  • A tour, like a foodie tour or a city walking tour that helps you get to know your place better
  • A reservation to camp at a state park
  • Tickets to a music festival
  • A guided hike
  • Passes to your town’s children’s museum
  • A hot air balloon ride or scenic airplane flight
  • Passes to miniature/regular golf
  • Community pool passes
  • An outing to the local roller rink/trampoline park
  • Membership to a rock climbing gym
  • A membership to a local historic site
  • Cooking classes
  • A YMCA or local gym membership
  • Museum membership
  • Tickets to a local workshop or gala (check Eventbrite or your local newspaper listings)
  • Snowshoe or cross-country ski rental
  • A boat, kayak, or SUP rental for when the weather’s nice again

Make Someone’s Life Easier

Buy someone a few hours of a service offered by a local practitioner.

  • Maid service
  • Carpet cleaning
  • Deck staining
  • Power washing
  • Professional organizing
  • Certificate to a nail salon or hair salon
  • Massage
  • Landscaping
  • Time with a lawyer to make a will
  • Car wash
  • Graphic design (for a business card or website)
  • Photography (for a family portrait for the next Christmas card)

Eat This

Food can be super-local, and as a consumable, it’s minimalist too!

  • Gift certificate to a local restaurant
  • Gift certificate to a bakery (I often do this for teachers because a relatively affordable $5 is a loaf of bread or a couple cupcakes)
  • Wine from a local vineyard
  • Honey—virtually every community has their own beekeepers
  • Share of a cow from a local farmer
  • Jars of locally made jam or apple butter
  • Bags of locally roasted coffee
  • Gift certificate to a local ice cream store
  • Gift certificate to a local coffee shop instead of Starbucks
  • Chocolate (how I adore Chocolaterie Stam in Ames, Iowa)
  • A basket of produce from the farmers market
  • A loaf of bread, plate of cookies, or pie from a nearby bakery
  • A bag of bagels
  • Regional specialties for far-away relatives (like White Lily flour or Virginia ham for Westerners)
  • A mix from a local restaurant (we gave Kerbey Lane pancake mixes when we lived in Austin—huge hit)
  • A longed-for local food item for friends who have moved away (my Texas friend flew east with tortillas from HEB grocery store for me, and I love her for it).
  • A CSA membership

Gifts You Can Unwrap

Buy something tangible for someone you love in a brick-and-mortar store where you live.

  • Books from a local bookstore (find one at Indie First)
  • A potted plant (from a local nursery, not Home Depot)
  • A t-shirt/mug/magnet/necklace/ornament that declares one’s love for one’s place (like gear by North Carolina company Home State Apparel)
  • Anything from a nearby antique store, thrift store, or Craigslist
  • Toys (if you lack a locally owned toy store, you can now shop mine, Imaginations, online)
  • Knitting supplies
  • Bicycles and bike gear
  • Clothes from indie stores (in my town, Walkabout Outfitters and Back Country Ski and Sport are stocked with everything you’d ever need in terms of hats, mittens, socks, coats, sunglasses, shoes, and awesome Patagonia gear that my daughter lusts after)
  • Handmade jewelry
  • A guide to local history
  • A flower bouquet
  • A map to area hiking trails
  • A downtown gift certificate
  • Locally made furniture
  • Hand-sewn quilt or apron, commissioned from a local seamstress
  • All kinds of handmade art (Etsy has a Local Search function!)
  • Subscription to the local newspaper or magazine
  • A basket of favorite local things—a jar of jam, local bread, a book from a local author, a water bottle you got at the indie outdoors store


Shameless self-promotion portion of the newsletter: I had a great conversation with Callie Crossley of WGBH about the meaning of home. Take a listen. Also, I just found out that my lovely friend Anne Bogel of Modern Mrs. Darcy included This Is Where You Belong in her 2017 holiday gift guide. If you’d like a signed book for a mobile/moving/newly settled friend, just let me know.


7 items of interest

1. Get paid to move to the Swiss Alps. Fine, if you insist.
2. If you’re not sure which place your holiday giftee likes best, give them this slightly generic print from brilliant artist Judy Kauffman.
3. “New York is brown, Berlin is red, Paris is aquamarine, and San Francisco is a pastel rainbow.” What color is your city?
4. Community planning where the community is actually involved.
5. “Gifts purchased locally are a win-win. Your loved one enjoys a hand-selected gift, local shop owners enjoy your business, and you are the all-star who made this play possible!” More preaching about buying locally—and I’m quoted!
6. Your house can make you ride your bike less. What can your town do?
7. 100 people making their cities better.

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